SWOT and Porter’s Five Forces for Sheng Siong Essay

Introduction Growing up in a pig farm, the CEO Mr. Lim Hock Chee and his brothers have brought Sheng Siong Group Ltd to an over 800million market capital, Singapore Exchange listed supermarket chain. The group’s humble beginning in the year 1985, from its first store in Ang Mo Kio which surrounded by 5 other grocery stores, has now expanded to be the one of the largest supermarket chain in Singapore. Sheng Siong is publicly listed at the Singapore Exchange (SGX) on August 17, 2011. Since then, it grows to become a major supermarket chain in Singapore with a total retail area of 400,000sq ft over 33 outlets island-wide. Sheng Siong’s outlets are designed to provide customers with both â€Å"wet and dry† shopping options ranging from a wide assortment of fresh, live and chilled products, such as meat, seafood and vegetables to processed, packaged and preserved food products as well as general groceries. Over the past few years, they have developed a selection of house brands to offer customers alternatives with at ample savings. Sheng Siong has now over 400 products under their 10 house brands. With the long history and reputation for quality products at competitive prices, the â€Å"Sheng Siong† brand had become an established household name in Singapore. Widely recognized by consumers, Sheng Siong were awarded the â€Å"Superbrand† status by Superbrands Singapore since 2008 (Superbrands, 1994). Mission: We strive to offer communities in which we operate quality products at reasonable prices together with good service in order to create value to our customers Vision: Our vision is to be the preferred retailer in the market, starting from Singapore and then further ashore. SWOT analysis Strengths Weaknesses 1. Strong brand recognition 2. Experienced management 1. Susceptible to rent hikes and labour cost hikes. 2. Lack of a formal succession plan Opportunity Threats 1. Overseas expansion 2. Untapped areas in Singapore 1. Losing market share 2. Supply disruption Strengths Strong brand recognition Sheng Siong is among the top 3 supermarket chain in Singapore. Sheng Siong launched a television show titled â€Å"The Sheng Siong Show† since year 2007 to further raise its profile amongst national audiences, on top of the traditional marketing mediums. Strong recognition by Singapore residents as a value-for-money supermarket chain. Awarded â€Å"Superbrand† status by Superbrands Singapore, a global organization that recognizes the most valued and exceptional brands, every year since year 2008. Experienced management Sheng Siong is founded since year 1985 and focus only in retail business in Singapore. Management of the group since then rests in the hands of the three founding Lim brothers: Mr. Lim Hock Eng (Executive Chairman), Mr. Lim Hock Chee (CEO) and Mr. Lim Hock Leng (Managing Director). They have almost 30 years of experience in grocery retailing, equipped with in-depth knowledge of the industry in Singapore. Weaknesses Susceptible to rent hikes and labour cost hikes The cost of rental and labour takes up 85% of Sheng Siongs’ operating expenses (Maybank KE, 2013) thus it is very vulnerable to hikes on operating cost in order to sustain their low-cost strategy. The Singapore Government had increase the restrictions for hiring foreign labour (Mom.gov.sg, 2013), which pressure Sheng Siong, in which one-third of its 2600 employees are non-Singaporeans, in their operating cost. (Michelle Teo, 2013) In Maybank KE’s research (2013), under the sensitivity analysis, an increase of 5% additional staff cost would incurred 9% of shortfall in Sheng Siong’s profit. According to Sheng Siong’s Annual Report in 2012 and 2013, rental expenses had been increased from 1.095million to 1.693million, representing  a more than 50% hike. In order to sustain the low-cost strategy, such rental hike issue had made Sheng Siong Group opened no new store in year 2013, whereby they cannot find suitable and affordable space to rent for expansion. La ck of a formal succession plan The founders, Lim brothers are holding more than 60% of the shares of Sheng Siong Group and also on the top managing positions. (Annual Report, 2013) The lack of a formal succession plan could prove to be a weakness in the long-run. The listing of Sheng Siong in the SGX had made incorporation of some outside talents including Mr. Tan Ling San (Executive Director) and Mr. Wong Soong Kit (Finance Director) into the management ranks, however if the Lim brothers decide to retire or step down before a formal succession plan is put into place, it may lead to a potential loss of strategic direction. Opportunities Overseas expansion Despite the foreign markets are also dominated by major players, Sheng Siong might able to seek chances in overseas expansion, especially in neighbor countries such as Malaysia and Indonesia. The benefits of overseas expansion including increase brand value, find new customers, seek for tax incentives and reduce excessive domestic, single market reliance and furthermore enjoy the robust economic development of the region of South East Asia. Especially in Malaysia, Sheng Siong has had various suppliers which relationships had been established for decades, the expansion into the market is not impossible. Untapped areas in Singapore There are still many highly populated areas in Singapore where Sheng Siong has no presence such as Bishan, Tampines, Hougang, Sengkang and Bukit Merah. This means that Sheng Siong still has a lot of room to grow its store network. Furthermore, Sheng Siong had commenced an e-commerce pilot project in December 2013, in the Thomson vicinity to provide customers the convenience of shopping groceries online via the website â€Å"allforyou.sg†. The possible success of this e-commerce project can reduce dependence on human labour, save cost on warehouse management and create new and better shopping experience of customers at their convenience. Threats Losing market share Sheng Siong operates in a highly competitive environment where it faces intense competition from other major super market chains as well as traditional grocery retailers, wet markets and even petrol kiosks. Its existing stores may face competition from new competitor outlets in their operating areas; it may lose market shares in the area where new competitor’s outlets are open where Sheng Siong is absent. Sheng Siong has suffer zero expansion in retail outlets in year 2013, making it a crucial threat of losing market shares due to expansions of its competitors. Supply disruption Supply disruptions arising from harsh weather conditions, force majeure events or natural disasters might hit Sheng Siong because about 30% of its revenue (Ocbc is from the sale of fresh produce. Porter’s 5 forces Competitive rivalry – High Sheng Siong is in tough competition with major direct competitors such as NTUC FairPrice and Dairy Farm’s Cold Storage and Giant, yet there are many other smaller retailers in the market. The 4 major supermarket chain had a dominant market share of more than 85percent (Euromonitor, 2014) (Maybank KE, 2014), making the business to be in a semi-consolidated industry. Supermarkets are having very low level of product differentiation. The retail sectors is growing steadily but slow. (Singstat.gov.sg, 2014) For the full year, retail sales in Singapore contracted by 4.3%, a reversal from the 1.3% expansion in 2012, but supermarket sales grew by 4.3% at current prices and 2.4% at constant prices during the same period, compared with an increase of 7.5% and 5.3% respectively in 2012. (Economic Survey of Singapore, 2013) The increasingly intensive competition may result in lower sales and greater operating costs and have an adverse effect on Sheng Siong. Threat of new entrants – Low The big 4 supermarket chains took up to more than 85percent of the total  market shares in Singapore, thus becomes a huge barrier for new entrants to meet the excessive capital requirements into the harsh competition. A new entrant would have to achieve the economies of scale needed to compete on cost advantage with the major market players, therefore not an easy barrier to cross over. Branding is another barrier to entry. A new entrant would need to differentiate themselves with the big 4 and to attain identity through promotions and advertising which may incur extremely high expenses. The highly responsive to competition of the big 4 supermarket chains to sustain market share also makes the barrier higher for new entrants. New entrant also face disadvantage in lack of expertise and knowledge of consumer trends, as the big players had been in the business for decades. Difficulties in accessing to distribution channels and locations is also an entry barrier for new entrant as Singapore is a matured market. Threat of substitute – High Chains of convenience stores such as 7-eleven and Cheers are emerging in the market. Convenience stores are selling some Fast Moving Consumer Goods (FMCG) like dairy products, soft drinks and packaged food which also sold by supermarkets, thus become a substitute of supermarkets. Restaurants, kopitiams (coffee shop) and food centers are also substitutes for supermarkets. People may want to dine outside rather than purchasing fresh meats, fishes and vegetable to cook at home. Pharmacies which are selling medicine, personal care, and baby care and toilet / pocket papers are also a substitute of supermarket. Traditional wet markets are considered another substitute for supermarket business. Newly emerged online groceries shopping brings threat of substitute to supermarket also. Bargaining power of customer – High Sheng Siong is facing intense competition from traditional grocery retailers such as wet markets, supermarkets and hypermarkets, and from non-traditional competitors such as, petrol kiosk convenience stores, convenience stores and restaurants. Customers have various options when comes to buying groceries. While pricing is one of the keys, convenience also plays a significant role in groceries shopping. People might choose to buy daily groceries from neighborhood grocery store just on their doorstep or buy drinks from the  nearest convenience stores, rather than purposely go to supermarket. Bargaining power of supplier – Low Due to the nature of grocery retailing business, Sheng Siong purchase goods from a large number of suppliers and contract manufacturers. A large network of over 1,000 suppliers and contract manufacturers had been established for Sheng Siong’s business. Some of the supplying relationships had established since the commencing year of 1985. The large and stable supplying relationships have enabled Sheng Siong to have a continuous supply of products without major disruptions and allow them to wield greater bargaining power in terms of the purchase prices of their products. No single supplier or contract manufacturer contributed more than 5.0% of Sheng Siong’s total purchases. (Prospectus, 2011) Summary Competitive rivalry: High Threat of new entrants: Low Threat of substitute: High Bargaining power of customer:High Bargaining power of supplier: Low The analysis above shows Sheng Siong is in a really intensive business environment. Therefore, the management team should act really cautious on their strategy planning for business operations as well expansions in order to stay competitive. Strategic planning As Sheng Siong is implementing low-cost strategy, it is very important for the management to plan their business tightly watch on their operational costs, as they are vulnerable to rental and labour hikes. On the other Hand, not having a succession plan may negatively impacts the operations of company in long run. Thus Sheng Siong should have plans with the goal to train and sustain the dynamic key management team for the company’s future growth. Goals Plans Control operating costs, Sustaining low-cost strategy Reduce dependence of foreign labours. Computerized operations to reduce labour costs. Seek new property rental or purchases opportunity in new high populated resident areas such as Punggol and Hougang. Make optimum utilize of the centralized warehouse cum distribution center in Mandai Link, to achieve economies of scale. Train and sustain the upcoming management team Set up a management training for potential employees from internal or external. Succession plan as well as a contingency plan should be well established as soon as possible to enhance the stability of the long term operations of the company. Organizing Sheng Siong is applying the functional organization where by it divides into different divisions such as Finance, Human Resources, Information Technology, Purchasing and Retail Operations. It is also a centralized organization since it was originally a family business. Most decisions are made by high-level executives and pass down for implementation. In my opinion, a transition should be made in the organizing system in Sheng Siong if the company wants to sustain in a longer run. Talents from internal or external should be brought up to managerial level through systematic trainings and being delegated in decisions making to cultivate fresh thoughts and ideas for the operations and growth of the company. The company should gradually decentralized in their organization to promote creativity and innovations, as well as act as a pathway for establishing succession plans. Leadership Despite using power of authority, power of rewards has been used in Sheng Siong’s leadership over their employees. 20% of the groups’ profit before tax was distributed in the form of various bonuses to its employees in the past 2 years. Relationship-motivated leadership Having policy such as provides one free meal per workday for every full-time  worker that has become a tradition of the company for 25 years. (Sheng Siong, 2013) The CEO Lim Hock Chee is an authentic and transformational leader. Although featuring at position 35 in Forbes’ Singapore’s 50 Richest list, Lim Hock Chee remains a humble man. He is known as the â€Å"towkay (meaning ‘boss’ in Chinese) who drives a lorry† due to that being his mode of transport for many years. He undertook a two-year car mechanic course and thus stood him in good stead as until recently he was known as â€Å"Mr Fix it† at Sheng Siong, regularly welding trolleys and fixing power outages. (Hunt, 2014) These good traits of leadership styles should be kept on in Sheng Siong to distinguish themselves from major trends in capitalized world that applies less relationships concerned leadership. However, a family business cannot sustain and grow if it stays only at family style, standardization and formalization should progressively apply and leaders should apply a balanced portion of task performance behaviors in their lead. Control In spite of bureaucratic control, market control is always being well-utilized in Sheng Siong. The plans and strategies in marketing, property renting and purchasing, and invests and divests are set according to close studies of the market. Sheng Siong emerged as Runner-up in the Retail & Household Goods category of the 14th Securities Investors Association (Singapore) (SIAS) Investors’ Choice Award – Most Transparent Company Award (MTCA) 2013. (Annual Report, 2013) This indicates Sheng Siong is having good control of their accounts and audits with optimum information stated in their financial reports. Despite the financial parts, management audits are closely monitored. The evaluations of the the company’s planning, organizing, leading and controlling is always printed in their annual report. It reviews what have been done and what the upcoming plans are, giving a clear picture to investors and business partners. Recommendations Sheng Siong should always prudent in its expansion and execution under the  harsh economic environment. Setting up a clear succession plan of short, medium, and long term to ensure the future operations of the company. Overseas expansion exposes to risks and opportunities, the company should well utilize the connections that it has to expand the business to another level, locally and regionally. Conclusion Sheng Siong had gradually emerged as one of the biggest groceries retailer in Singapore. Nevertheless, there are huge growth opportunity for the company. The company should stay dynamic and improve the weaknesses to keep explore the chances of growth in this competitive environment. Changing is not always a bad idea. From a family business to a listed company, from a small establishment to a corporate, Sheng Siong has gone this far, but be it just the beginning of the future great arms in supermarket operators in the region or even in the globe. Modern management studies will help Sheng Siong to embrace any possible threats in the future. The transition of Sheng Siong should not be stopped at this point but should keep improving, strive to achieve its mission and vision.

Movie Essay on Cool Hand Luke

Individuals who tend to change their ideas and perspectives in relation to the others tend to show or express conformity. On the contrary, non-conformity would be the tendency of the individuals to keep their belief system and point of views even in the presence of others. This 1967 movie, which began by flashing the word â€Å"violation† in the screen, illustrates or describes how the life of a free-spirited vagabond named Lucas â€Å"Luke† Jackson stirs up the lives of others in a struggle of conformity and non-conformity in reaching an ultimate freedom. From the very beginning of the movie, the audience is already presented with non-conformity and disobedience to the law or authority. The character, Luke, was first introduced in the movie by cutting the heads off parking meters. He was obviously drunk and his actions are against the law, and thus were brought to court where he was asked to defend his side. According to the findings of Flloyd Allport’s studies, conformers usually do not make extreme judgments whenever they are in the presence of others. On the other hand, since Luke was a non-conformer, he does not deviate from his own beliefs, but rather deviates from the society. Instead of defending his self, his strong spirit remained and he told the court that he was just trying to settle up some old scores. It may suggest that he had previous problems or violations regarding parking rules, thought there were no clues given about it. His deviance irritated those in authority and caused him to be thrown in Florida prison, receiving a punishment which does not fit his crime. In the prison, he becomes part of a chain gang, and his individual life becomes entangled with the other inmate’s lives. People who are sent to prison usually tends to conform to the authority who maintains the order, however, Luke who had been a non-conformer even before being sent to the prison does not. He still continues to throw cheerful comments and all-around bravado against the authority in the prison. He always finds something wrong in the prison system and boldly states this with cheerful remarks. This type of non-conformity is opposite to the type of conformity called the â€Å"normative influence†. Instead of being afraid of disapproval by conforming to the expectations of the other inmates in the prison, Luke does not conform to their expectations. He gets the approval of the other inmates by continuing his non-conforming personality and by exceeding the expectations of his inmates. A scene in the movie shows how he raised a bet to eat 50 boiled eggs in one hour, resulting to an applause or raised fame inside the prison. His deviance and stubbornness even became more evident when he fought a boxing match with another prisoner named Dragline. He was beaten and defeated by Dragline in the match. However, he persists on not giving up and tried to stand up everytime he falls down. The match only ended when Dragline walked away from it. Such actions, stubbornness and non-conformity led to the development of conformity among other prisoners towards him. Moreover, Luke shared his experience of being a buck private during his entire service to the military when he first entered the Florida prison. He received several medals that recognize his bravery, courage and may even show his humanitarian side, while in the service. These medals did not only show his performance as a private but also gave proof of his deviance to authority. It can be thought that he does not receive any promotion or his performance is not seen by his superiors because he was having a hard time in obeying authority. On the other hand, it may also suggest that he receives promotion after receiving the medals, but gets demoted afterwards because of his non-conforming personality. The other prisoners used what they know of Luke as a standard of someone they can idolize. In addition to this, Luke’s individuality as compared to the others and his relative status in comparison with group stands out, proving that he may be someone who can be admired. Luke becomes well known in the minds of the prisoners and the authority alike by escaping several times from prison. In one of his escapes which actually took a very long time, Luke sends a magazine to his inmates or other prisoners containing a photograph. The photograph shows Luke together with two beautiful women and because of this, the inmates felt thrilled and their expectations or admiration towards Luke increased. His status in relation to the others prisoners was raised because of his competence and cunning intelligence as proved by his escapes. On the other hand, he was later on caught and because he was already notorious, the prison authorities already marked him and he was beaten severely. In one of the scenes, Lucas Jackson was even placed in â€Å"the box† to prevent him from trying to escape during the death of his mother. The authorities thought that Luke might use the death of his mother as an alibi to escape again, and the authorities do not want this to happen. They even give harder or heavier punishments to Luke as compared to the other inmates until at last, Luke’s spirit was shattered and he conforms to the authority. The veneration which the other prisoners had towards look was lost as the deviant spirit of Luke was shattered. He was treated with utmost care by his fellow inmates after he was severely beaten because of their admiration of his greatness, as proved by the picture he has sent them. However, Luke was already delirious because of the pain he had suffered and admits to the other prisoners that it was merely a fake. He even added that it cost him a lot to pay for it. By the time that Luke had recovered from his injuries, the admiration which the other prisoners had already has a crack on it and the movie shows how they kept their distance from Luke. They somehow do not believe his admission and persuaded their selves to believe falsely of his greatness. They do not want to believe the harsh reality of an individual who is being pursued by the authority. This result to a â€Å"real enforcement pressure† which somehow tells a false compliance of the prisoners to the myth they created about Luke and a false reinforcement (Centola et.al. p.1036). The punishment which was given to him by the authorities, of digging a large hole, filling and digging it up again, further decreased his fame and eventually led to a struggle to death. The prisoners felt shame everytime they were to look at Luke. Luke, who wanted to maintain the approval of his inmates and wanting a rest for his body, conformed to the authority after he collapsed from exhaustion. He was seen by the prisoners begging for mercy from the Boss or the head of the prison authority. He wanted them to stop from beating him. Such conformity finally destroyed the admiration which he gained through his deviant attitude or behavior before. His conformity to the authority led to the non-conformity of the prisoners towards Luke. A scene in the movie shows a prisoner tearing up the picture of Luke together with the two beautiful ladies. When Luke collapsed, he was no longer helped by the other prisoners and he had a hard time going to his own bed. Finally, everyone deserted him and he was again alone. Nonetheless, he mustered his strength and spirit to once again escape from prison. He was successful and this even resulted to the escape of another prisoner, Dragline. The last scenes movie took place in a church where Luke went in to resort to God. The authority, especially Dragline, tried to bring him back. However, despite the stress which was given by his current condition, he maintains his independence by disobeying and mocking the captain (Asch, p.569). The authorities disgusted with his actions, announce that it was â€Å"a failure of communication† and shot him to death. After his death, Dragline immortalized Luke by telling his legend and his blissful escapes to the other prisoners; Luke becoming an embodiment of the prisoner’s rebellious desires. If Luke had decided to return, then he would be defeated and become like the other prisoners who would need to conform to the authority in order to stay alive. However, his non-conformity led to the continuation of Luke the hero and to an ultimate, personal freedom. Luke’s death supports the thought or concept that an individual will not be able to win against the system and clearly shows the â€Å"violation† of the human spirit. References Asch, S. E. Effects of Group Pressure Upon the Modification and Distortion of Judgments. Journal of Soc. Psychology. Centola, D., Willer, R., & Macy, M. The Emperor's Dillema: A Computational Model of Self-Enforcing Norms. American Journal of Sociology. Pearce, D. (November 1, 1967). Cool Hand Luke. New York: Warner Bros.   

Mgmt 4440 Essay Example | Topics and Well Written Essays - 500 words

Mgmt 4440 - Essay Example University of Colorado mission, vision value statement says that they value their campus community, employees and their institutional heritage. It also says that they achieve organizational excellence through; A safe environment, An engaging workplace, Staff development, Teamwork and partnership, Integrity and accountability, Open and respectful communication, An inclusive community, Quality, competitive, value-added services, Innovation and continuous improvement, Environmental sustainability etc (University of Colorado at boulder: Mission, Vision, Values). When we compare the actual performance management against the vision, mission, value statements, we can conclude that most of the claims made in the mission, vision, value statements are reflected in the actual performance management system. In other words, the CU performance management process is directly connected with the employee’s performance plan and the strategic visions of the university. â€Å"The supervisors mea sure an employee’s performance contributions not only in terms of skills, competencies, and outcomes and how her/his individual position contributes to achieving the goals of the work unit, but also in terms of a positive contribution to the strategic direction of the campus† (UNIVERSITY OF COLORADO PERFORMANCE MANAGEMENT PROGRAM, p.6).

Performance and reward management Assignment Example | Topics and Well Written Essays - 3000 words

Performance and reward management - Assignment Example The challenge to any organisation is to formulate a fair reward system that can motivate employees to work with enthusiasm. In the present context, implementation of proper incentive system along with well defined performance appraisal system is primarily convened by HR personnel. Reward management is important in order to achieve organisational strategies, to build up the psychological bond with employees and to act in accordance with legislation. Reward management is related with performance appraisal of an organisation as it motivates employees to perform better day-by-day. Performance appraisal is the other tool to measure performance of employees which increases motivation level and determines the training needs among others. By implementing reward system in an organisation and recruiting the best talents of the industry and by retaining the top performers’, competitive advantage can be maintained. ... Employees are the backbone of any organisation and an organisation has to pay a substantial amount to the employees for rendering services. While facing cost pressures, organisations are bound to implement major cost saving measures by cutting the jobs of the employees. Consequently, it affects on the service quality of organisations. Organisations may face unforeseen circumstances. Organisations have to implement strategies incredibly decisively so that it does not hamper the operations. Otherwise, it may be detrimental for the organisation for long-term period. The influence of downsizing can not be kept away totally but it can be reduced. By reducing the cost, managers facilitate the organisation to generate profitability. Downsizing of employees affects a company in social as well as economic perspective. As after downsizing employees face tremendous challenge to survive. A company must consider the available alternatives and calculate the feasibility with applicability of cost-r eduction options before deciding on layoffs (Gandolfi, 2008). Cost reduction stages are framed by the assumption of certain periods of time to make cost adjustments which affect the HR practices. Short Range Cost Adjustments: The primary stage of the ‘cost-reduction framework’ signifies ‘short-range cost adjustments’ in order to arrest a short-term decline in business operations. The business slowdown is anticipated to be a period for six months. Companies face such type of challenges by virtue of sudden decline of sales (Gandolfi, 2008). Framework of Cost-Reduction Stages Source: (Gandolfi, 2008). The preliminary cost-reduction techniques must allow an organisation to focus on its activities in a cost-sensitive approach for an immediate improvement. The top management has to

Research Methods In Education Studies Essay Example | Topics and Well Written Essays - 1500 words

Research Methods In Education Studies - Essay Example 154). 3. The epistemological assumption could be how students beliefs could undergo changes with time and how they could be related to some of their notions in learning. From epistemological questionnaire, the research explained and interpreted the statistical correlations. The correlations are between the independent variables obtained the school level and learning conception while the dependent variable included the factors scores obtained. The implications in the assumption are that by tabulating learning conceptions as the final variable, it resulted to a considerably small estimate of academic performance. 4. The data about procedural and conceptual traits of what learning is like and how learning took place were studied by qualitative data analysis method. The problems realized concerning the concluding sets of learning conceptions were abstracted to an honestly interpretive procedure, says Marton et al. (1993). 5. The design of the particular methods used (participants, procedure and instruments) were reliable and appropriate. The participants, who are secondary students were informed earlier before the investigation. Their parents consent is sought since the students were minors. Administering of questionnaires was done confidentiality by the respondents. Order of administering the questionnaires was random Schommers EQ (1993) and Tynjà ¤las (1997). 6. Ethical consideration such as seeking permission from parents, requesting for student assistance for them to be examined and to test for instruments applicability, analysis such as exploratory and confirmatory were done. 7. Conclusions on the result are valid and relevant to the actual experiments that were conducted. For example, the first correspondence analysis was established on an interdependence technique that facilitated dimensional reduction of qualitative data (Hair, Anderson, Tatham, & Black, 1995,

Public Enemy' Film Review Essay Example | Topics and Well Written Essays - 250 words

Public Enemy' Film Review - Essay Example The playwright portrays Joan, Mae Clarke and Jean as persons who can fight in order to achieve high lifestyle through prostitution (Greatest Films n.d.). Tom has an intense desire for wealth. The urge pushes him to steal items and sell them to raise money. By comparison, Putty-Nose buys things from the boys in order to settle his bills. The acts are aimed at acquiring wealth and fitting into a lucrative class in the society. Mike is conscious of his future. He works throughout the day and attends school at night in pursuit of his career objectives for a better future. He goes to war as an army man to earn a living and reputation in the society. Wealth pushes Tom and Matt to accept Putty Nose’s offer to rob a fur warehouse (Aquila 26). Initially, Tom and Mike are seen seeking other opportunities in life. They become truck drivers with the aim of making money. The owner of a liquor store decides to sell all his liquor before midnight following the prohibition of the product. All vessels get filled with bottles of beer. The prohibition is perceived by many as an avenue into multi-billion dollar profits arising from illegal bootleggers. Paddy lures Tom and Matt into the lucrative liquor business. Paddy uses Tom and Matt to loot liquor and buys it from them. They sell the looted beer making huge profits. The film glorifies wealth to the extent that people steal in order to acquire money and positions in the society. The two boys on acquiring wealth change their lifestyle. They change their clothes to smart looking tailor made clothes and as well as enjoy the pleasures of life. They become conscious of their class as they acquire flashy roadster cars and make merry at profligate nightclub. In the club, they dance with the most attractive women. Tom and Matt continue with their criminal escapades and become even more conscious of their class. They acquire a new boss, who not only sell

The role of government in safety policy for airpotrs since the attacks Essay

The role of government in safety policy for airpotrs since the attacks of september 11,2001 - Essay Example s well as people in buildings and on the ground are to be protected, terrorists of aviation must be prevented from passing through security checkpoints and gaining access to aircraft. Before September 2001, U.S. General Accounting Office’s (GAO) involvement in aviation security was to oversee the Federal Aviation Administration (FAA) which had responsibility for aircraft safety, all under the auspices of the Department of Transportation (DOT). Studies conducted by the GAO had consistently demonstrated that there were major weaknesses in aviation security and this had been a problem for a long time. Among the most important aspect of these weaknesses involved airport screening. The industry was not required to screen checked baggage on domestic flights and proved inadequate in the detection of threats when carry-on bags or screening passengers prior to their boarding aircraft. It also provided insufficient security for air traffic control computer systems and inadequate means for restricting access to secure areas at airports and facilities. The Congress and the administration have reorganized the federal agencies responsible for transportation security, tr ansferring them to the new Department of Homeland Security, and the agencies are attempting to enhance security without unduly inhibiting the movement of goods and people. The Transportation Security Administration, which was created in November 2001 and has assumed overall responsibility for transportation security, has made considerable progress in addressing aviation security challenges. Prior to 9/11, airline screeners were hired by the airlines or airports directly. They frequently did not detect terrorist material located either on the passengers or in their carry-on baggage. According to a GAO report in June 2000, a study of screeners conducted in 1987 discovered that airport screeners failed to observe 20 percent of the potentially hazardous items that the FAA used in its tests. Data collected

What motivated the United States to pursue an Imperialist policy Essay

What motivated the United States to pursue an Imperialist policy during the 19th century - Essay Example (Fouskas and BÃ ¼lent, 2005 p 1) The factors that motivated the American policy of Imperialism in the 19th century can be grouped into military, political and economic interests. In the 1890s, America saw the emergence of new navalist’s ideologies, which were greatly advocated for. Alfred T. Mahan, a former president at the Naval War College argued out the need for America to battle out for naval supremacy in the world. Mahan pointed out that foreign commerce was crucial to the survival of any great nation and for a powerful country in the world; thus, there was a need to protect the sea routes. According to Mahan, all these could only be achieved by having a strong naval force. A powerful navy would facilitate the acquisition of colonies and overseas naval bases and oil fields In the early 1890s, America experienced an overproduction of commodities by industries. Majority of the prosperous business people and government officials saw the only solution to the crisis as the finding of new markets for American products outside the North American continent. Americans, thus, targeted territories in Middle East, Africa and Latin America. In the beginning of the 19th century, France, Germany and Great Britain were expanding their political powers and influence in the world through various means. One of such ways was the acquisition of territorial regions in Africa, the country of China and other areas of the globe. This made American policy makers to advocate for America to join other European Countries in acquiring colonies for it not to be left behind politically, economically as well as militarily. (Ramos, 2007 pp 30-31) Imperialism led to the strengthening of the American navy. Imperialism allowed the navy to establish ports in Pearl Harbor, Guantanamo Bay, Cuba and Hawaii. These ports made it possible for America to compete with European countries. America was able to expand its territory. Military forces were easily

Business Research Essay Example | Topics and Well Written Essays - 250 words - 2

Business Research - Essay Example S. 2007). Quantitative research is descriptive or experimental. Descriptive establishes only associations between variables. It involves case, case series, cross-sectioning and cohort variables, hence it does not give detailed data of the study. Experimental establishes causality. Qualitative research design is appropriate particularly to a business organization. This is because, it enables a clear measure of what is going on in an organization or members of the business organization. (Greener, D. S. 2007). It also monitors financial data and other qualitative data, which can be established and monitored around the organization and which will be vital in the study of day to day management. For instance, when a business organization has incurred loss in sales, a clear study should be carried out to give a clear logistic statement or report of the daily or monthly usage of financial transactions. This will enable the manager of the business to change the norms of the

Managing under uncertainty Essay Example | Topics and Well Written Essays - 2000 words - 1

Managing under uncertainty - Essay Example However, man is governed by some social structure, economic setups or even cultural moral and ethics that dictate the decision making process. Social sciences have developed models and theories through which the decisions made by an individual can be analyzed and understood. Being ethical or better still making ethical decisions is the ability to choose between options that are presented guided by personal respect, trustworthiness, fairness, responsibility good citizenship and caring attitude. Instances come up when in general reasoning, any decision to be taken which in other instances are regarded badly may present the fairest deal ever. Persons are as well presented with the opportunity of testing the appropriateness of any decision made by subjecting them to the models and theories prior to making the decisions. This paper therefore intends to critically analyze through reflection the process of decision making through which a person makes a decision though the outcome is not sat isfying to his. We shall; use a case study of a decision that I made while at classroom. Presented with an option of doing anything under the cover of invisibility different people would act differently. However, the power of decision-making is pegged on more than personal gratification principle. Since time immemorial, human beings have had the capacity to be guided by instincts while making decisions. Human socialization too has taken a great way in shaping human interactions as far as decision-making is concerned. My case study analyzes a decision that I made while at class in my lower grades of learning. It was during the examination period when we were all preparing to have a class examination. I was inadequately prepared for the exam and I knew that I would not perform satisfactorily in the paper. Other people as well felt inadequately prepared to sit for the exam and everybody was busy designing the means through which he/she would pass. Though I understood the repercussions that would allow cheating in an exam, I was persuaded by my fear to take the risk and try cheating for the paper. I made a decision to do a summary of the critical points that I had not understood in class and carry them through small papers into the exam room. This entitled me to passing the paper when presented within those questions. Nevertheless, by following ethical reasoning as well as moral consideration, I overlooked the instincts. However, even after sneaking the papers into the exam room, I never managed to copy successfully as the teacher spotted me. After the confiscation, I was ordered to leave the exam room and I was suspended from school as a punishment for the offense. Moreover, the offense led to my disqualification to proceed to the next grade with the rest of the class through which I regretted most. The decision to carry with me the written papers with a motive to cheat through the exam had initially presented a satisfying solution to my problem of inadequately p repared for the paper. I took the decision as it presented the highest chances of solving my problem and seemed the most appropriate among the other options that were. My fears were overcome by ascribing to the reasoning of passing the exam through cheating. I had the option of preparing for the paper in advance or better still just write whatever I had in mind instead of choosing to cheat in the exam. However, my rational thinking directed my choice to

Strategy Vs.Tactics Essay Example for Free

Strategy Vs.Tactics Essay â€Å"One must change one’s tactics every ten years if one wishes to maintain one’s superiority â€Å" –Napoleon Bonaparte We’ve been asked what comes first, Strategy or mission/vision?-a question rather bit confusing. Every company or an LGU for that matter has its own mission/vision for its entity. It is where the tip of the iceberg begins, it is where the head or main point that branches down to different types of planning and more so with strategic or courses of action to fulfill its goals flow. It is always associated with planning now, would this strategy be successful if no result is achieved? Obviously, it will only and merely be planning. With a fix goal/mission/vision, the SWOT follows and targets the basic questions that spreads into analysis (internal or external) and subsequent formulation of strategies. There are of course the intended strategies wherein a planning team tries to foresee eventualities that may arise in the future. It would be nice if these planners can craft a strategy but it would be fulfilling if they achieve the goal with what they strategized. Along these areas of different strategies may come an emergent strategy- not included in the planning process but emerged from what is at hand at that time. The case of Honda, a Japanese company with an intended strategy of selling big bikes in the US hit big when their small motor bikes was seen by Americans being used by Japanese executives doing errands, coupled with problems with machine imperfection of Honda big bikes, the Honda small bikes entered an untouched market of Americans who never owned motorbikes. The intended strategy was a near disaster for Honda but the emergent strategy was a huge hit. It can only show that some strategies can emerged without prior planning-sometimes in response to unforeseen circumstances. Strategy therefore can be said that, is more than what the organization intends or plans to do, it is also what is actually does. It can be born out from a group of decisions or even SM can be of interest when it comes to their planning and strategies. Foremost on business radar is the presence of competition, competition takes a bite of intended profits, so eliminating or minimizing competitions will ensure profits. Individual branded companies may be found in stalls of SM malls but these branded products can also be found within its department store and thereby no exclusivity of sale or retail. An adidas shoes can also be found on the department store shoe section- buyers looking for this brand of shoes can find it along with other brands, the mere presence of the buyer inside the department store will enhance the possibility of the costumer buying other products. So it is a win-win situation because the shoe brand pays rent to SM and SM having a chance to show other products (not necessarily shoes). Other obvious example is the price of chicken in the supermarkets- it is obvious from the big tags and â€Å"Bonus† price of the lowest amount. Costumers tend to flock the wet area of the supermarket just to buy chicken. You will be enticed to buy other items which obviously are more expensive than the average prices prevailing in the market. Enticing costumers to have the convenience of having all necessities and needs in one mall capture the commerce or economy in an area. Any â€Å"disadvantage† of low prices can be compensated or balanced in other forms. Maybe, even the parking should be free but exhorbitantly charged just to balance some â€Å"losses†. So, strategy can be adjusted or regularly updated or even changed. But it can also be done in following a goal. Shell have it big in the 80’s when they correctly anticipated the fall of oil prices. They planned on the â€Å"what if† and when other oil companies ventured into expansions, they started cost cutting, looking new drilling areas etc. when oil prices fell down. They were the only one who was not hit by it. Again, all types of strategies begin with a goal, a vision, or mission. It can be compared to a toothache- The first thing or goal would be to ease the pain- Now you can strategize what approach you can do- but a unified attack to the problem- it can be pain relievers, soothing agents, extraction and other approaches- but whatever approach you planned and executed that achieved the goal of eliminating discomfort of the patient is success enough of what you planned or strategize to do.

English and Vietnamese Language Comparison

English and Vietnamese Language Comparison Name: NGUY N HOÀI NHI A Contrastive Analysis of Metaphors Relating to Some Upper Parts of Human Body between English and Vietnamese Abstract This paper presents the results of a study on metaphors relating to some upper parts of human body between English and Vietnamese. There are four upper parts of human body consists of eye, nose, ear and mouth are chosen for data analysis. Nguyen Hoa (2004) classification of metaphors are based on their degree of unexpectedness. The results show that living metaphors, faded metaphors and dead metaphors are three main types of metaphors. Also, metaphors are varied from one language to another due to peoples life experience, world views or peoples cognition of the outside world and the language users culture. Introduction One of the most vital functions of language is to name the world or express human thoughts through a system of concepts. In any case, the concepts expressed through language do not exist in seclusion from each other. Or maybe, they exist cooperatively in the language and make up a giant network with numerous interconnections and relationship among the different subparts. A good example of these interconnections includes metaphor, the comprehension of one concept regarding another. Metaphor is not only used in literary or poetic language but also utilized in everyday conversational language. It can be seen that metaphor is used to express ideas sensibly and vividly as it has great expressive power. Furthermore, it also convey more of the human feeling, emotion and attitude towards what is said rather than the non-metaphorical. One interesting idea in the language is that people got to know their own body and gave names to its parts. And then the human beings began comparing the surrounding things with their own body and finding common features in the process of cognition of the world. So the names of some upper parts of human body are transferred to refer many other things in the real world. They are personified to possess the same names with the some upper parts of human body. For instance, in English the word foot denotes to the lowest part of the human and then on it is metaphorically used to denote to the lowest part of many things, for example, the foot of the hill. Not only in English but also in Vietnamese also use of metaphors, in such a way, many words referring parts of human body are also used metaphorically. For instance, the word chà ¢n in Vietnamese equivalent to the word foot in English is used as a metaphor to denote to the lowest part of the hill: Chà ¢n Ä‘Ã ¡Ã‚ »Ã¢â‚¬Å"i. The way individual words, however, are used is not always the same in both languages. For instance, the word eye in English is metaphorically used to denote to the hole of the needle, while the word mà ¡Ã‚ ºÃ‚ ¯t in Vietnamese is not used in such a way. It is metaphorically, however, used to denote to holes of a woven basket in another case. E.g. Eye of the needle vs Mà ¡Ã‚ ºÃ‚ ¯t rà ¡Ã‚ »Ã¢â‚¬ ¢. It can be inferred that the words denoting some upper parts of human body are used metaphorically in English and Vietnamese and the way each word is used is varied in both languages. The way metaphors are used is because of peoples life experience, world views and the language users culture. So metaphors are varied from one language to another. There are some questions arise: How are the words denoting upper parts of human body used metaphorically in both English and Vietnamese?, How much are they similar? and How much do they differ from each other?. For this reasons, the study titled A contrastive analysis of metaphors relating to some upper parts of human body between English and Vietnamese will be answer the questions mentioned. Literature review 2.1. What is metaphor? Metaphor that comes from the Greek for transference. According to Vo Dai Quang (2003, p.33), metaphor is word meaning transference based on similarity between two things as regards function, character, size, shape, age, colour, etc. As the following example: E.g. She is a snake. That is, the word snake has negative connotation because it is thought to be very dangerous and poisonous to people. Basing on this meaning, it is transferred to mention to the character of a person to imply that she is a dangerous person. The similarity in this situation between an animal and a person is about the character. Hence, this definition is clear and parabolic. However, there is a question to be posed why do people have to use such an implicit way to convey the idea?. According to Oxford Advanced Learners Dictionary (1995, p.734), metaphor is defined as the imaginative use of a word or a phrase to describe somebody/something as another object in order to show that they have the same qualities and as to make the description more forceful. This definition is not as cleared as the above -mentioned definition about the association of similarity, however, it takes the use and the effect of metaphor into consideration. If we say She is a dangerous person, it is not as forceful to the hearer as we say She is a snake. Likewise, metaphor can convey the imagination of the language users so it is clearly more powerful and effective in communication. Metaphor also be defined as follows an extension in the use of the word beyond its primary meaning to describe referents that bear similarities to the words primary referent(Language-its structure and use,1994). The term extension mentions to the meaning of the word that can be extended beyond its literal meaning. So metaphor here is dealt with as a means of creating and expanding meaning to depict other referents which are similar to the words primary referent. Look at the above once more. The primary referent of the word snake is one type of animal and in this metaphor, it mentions to another referent that is a risky person. This should be possible on the basis of the resemblance between the two referents. The definition given by Barcelone (2000, p.3) in which metaphor is defined as Metaphor is the cognitive mechanism whereby one experiential domain is partially mapped or projected onto a different experiential domain so that the second domain is partially understood in terms of the first one. In this definition, metaphor is understood as a conceptual projection whereby one experiential domain is understood regarding another. The character of a person, in the above example, is understood regarding a character of a snake. Generally, metaphor mentioned above is viewed from different angles. Basically, it is the way we call one object by the name of another because we compare these objects and pick up some common features between them. It is necessary to distinguish metaphor, simile and metonymy because they are closely related. To begin with, metaphor and simile are forms of comparison. We compare two unlike things together in two ways. Metaphor, however, is hidden comparison and simile is the open comparison. Take the following examples: E.g. Tom is the head of the department. Tom is like the head of the department. The word head implies one part of human body that comprise the brain and can control the activity of the rest of the body. In this above example, the word head means to the people taking the controlling function as the leader in the department. It can be understood implicitly in the first example and in the second one, it can be understood explicitly. Putting it on the scale, metaphor is an equation and simile is an approximation. Obviously, they take different values and effects to the hearer. Metaphor and metonymy are two types of transference of meaning. One object is named and understood regarding another. Metaphor, however, is based on the association of similarity while metonymy is based on the association of contiguity. Look at the two following examples: E.g. She is the head of the department Two heads are better than one In the first example, the word head refers to the leader and it is can be understood regarding the similarity of function; the head of human body and the leader of the department carry the mission to control the rest parts of the whole. In contrast, the word heads in the second example refers to people because they are related to each other- head is one part of human body. It can be done on the basis of part-whole relation in which the name of the part is used to refer to the whole. Obviously, metaphor is related to simile and metonymy but it is quite distinguished from them. In addition, how metaphors function in language and they are classified will be showed as follow. 2.2. Functions of metaphors Metaphors are diverse in terms of values and functions in language, however, in this study only three basic functions given by a Vietnamese language specialist, Dinh Trong Lac(1994, p.53), are mentioned. According to him, there are three basic functions of metaphors namely naming, cognitive and symbolic functions and basing on this he can group metaphors together. 2.2.1. Naming function Firstly, the function of metaphors talked about is to name things. This is only the technical means to utilize the ready- made vocabulary to offer names to different things basing on the similarity between them. For instance, the lowest part of the mountain is known as the foot of the mountain as the foot on the human body is the lowest part. These metaphors are of almost no or very little rhetoric value but they can reflect the way in which things on the planet are seen together. They are just planned to offer names to things basing on the experience with the existing vocabulary. 2.2.2. Cognitive function Secondly, the function of metaphors is to cognize or conceptualize things. These metaphors do not offer new names to things however conceptualize them as far as another. These metaphors operates between two domains, one domain is conceptualized regarding another. For instance, in the domain of weather, when it is sunny, the sun is sparkling and brings charming climate that can make people cheerful and agreeable. So the word sunny has positive value and it is exchanged to discuss the mood of people as in the following illustration. E.g. By the time he visited the Ho Chi Minh Mausoleum, John was in a sunny mood. That is, John felt exceptionally cheerful and optimistic. Hereby, the human mood is conceptualized and comprehended under the words about weather. These metaphors are likewise conventional and of little rhetoric impact. 2.2.3. Symbolic function Lastly, the function of metaphors is to symbolize things. This function is usually thought to be the conventional function of metaphors. For example, the flower regularly symbolizes for the beauty. So it is frequently compared to the womans beauty. E.g. Beauty is a flower which wrinkles will devour. In the above illustration, the flower is compared to the beauty of woman that will devour like the flower. This kind of metaphors reflect the imaginative and creative way individuals assess and explain things, which can make their language more expressive and persuasive. They are extremely popular in poetic language. All in all, metaphors convey three major functions in language which are naming, cognitive and symbolic functions. Basing on that, metaphors relating to upper parts of human body are in the first group which are used to give names to things in the world. 2.3. Kinds of metaphors Metaphors can be classified basing on their degree of unexpectedness. According to Nguyen Hoa (2004, p.109), there are three main kinds of metaphors namely living metaphors, faded metaphors and dead metaphors. 2.3.1. Living metaphors When a word is unexpected and quite unpredictable is called living metaphor. It is used in unusual meaning and metaphor is easily recognized by the hearer. It is created and used by individuals. E.g. She is my sun It can be seen that the sun lights our earth by day, which can makes peoples life brighter and more joyful. Hence, when a people who is thought to make the others life brighter and more joyful is viewed as the sun. These metaphors are called creative or poetic metaphors as it reflects the creative use of language and they are appended to the symbolic functions as mentioned above are especially utilized in literature and poetry. They are not common in everyday language usage. They are sometimes called genuine metaphors becauseit is the common sense when people discuss metaphors and they have great rhetoric effect on the hearer. 2.3.2. Faded metaphors Metaphor which lost its freshness because of long use and traditional use and became habitual in daily language usage. For example, gold is one sort of very valuable material and when people mention the adjective golden, it implies that something made of gold. Besides, it is say that golden youth, it means that the adolescent in a mans life is likewise as valuable as gold. Metaphors are so normal in everyday language that they are sometimes not felt as metaphors. These metaphors can bring about polysemy of so many words in language. Among the functions examined, they are attached to the naming and cognitive functions. 2.3.3. Dead metaphors Dead metaphor- where metaphoric sense is not felt at all because they have lost their indirect meaning and are used only figuratively. For instance, the word capital in English used to mean the head which is considered as the most critical part on the human body. So it was metaphorically used to refer to the most important city or town of a country which is usually the center of government. Hence, it was metaphorically used to refer to the most important city or town of a nation which is generally the center of government. But now the word capital is not utilized literally as the head of the human body, however, it just means the capital of the country as in the sentence: Paris is the capital of France. These metaphors do not make up many in language. Indeed, these metaphors are difficult or almost impossible to be recognized as metaphors. In general, there are three principle sorts of metaphors which are living, faded and dead metaphors. In short, metaphors relating to parts of human body are called faded metaphors since they become the means of everyday language to give names to things in the world. Aim and objectives of the study This study is conducted with the aims of theoretical and practical. Theoretically is proposed to give a profound and methodical review on the metaphorical uses of words meaning upper parts of human body in both English and Vietnamese and attempt to clarify the reasons why the words are utilized as a part of such ways. Meantime, it is gone for finding the features that English and Vietnamese impart to and vary from each other in the utilization of metaphors relating to upper parts of human body. Practically is proposed to empower learners of English to have an understanding into metaphors relating to upper parts of human body in English and additionally in their mother tongue so they can improve their vocabulary of the language they are learning and decipher them effectively in communication or translate them well into their own mother tongue and vice versa. Research methodology 4.1. Approach intended for the study Here the two languages to be specific English and Vietnamese are compared and contrasted. In this contrastive analysis, English is dealt with as the instrumental language and Vietnamese is the target language. In this manner, any instances of metaphors relating to upper parts of human body in English will be recorded and analyzed first and after that they will be compared and contrasted with Vietnamese to discover the similarities and differences between the two languages. 4.2. Methods of the study This study is conducted with a combination of the comparative and contrastive. Firstly, the theoretical background of metaphors will be given talked about through the basic readings of related materials. Besides, once general theories are given, the data about specific cases of metaphors relating to upper parts of human body in two languages utilized for illustration will be gathered from different sources of data, for example, dictionaries, books, daily papers, magazines furthermore practical observation. Thirdly, it is to choose the typical examples and analyze them. In the meantime, comparative and contrastive techniques will be used to discover the common and the distinguished features in the utilization of metaphors relating to upper parts of human body between English and Vietnamese. Finally, some conclusions will be made about what has been analyzed and compared. 4.3. Metaphors relating to some upper parts of human body in English and Vietnamese 4.3.1. Metaphors relating to eye in English and mà ¡Ã‚ ºÃ‚ ¯t in Vietnamese We can easily find some common features in the metaphorical use of the words denoting eyes between the two languages. Firstly, our eyes are round and small in shape, in two languages, the two words eye and mà ¡Ã‚ ºÃ‚ ¯t imply to the shape of a potato. It has many circled and many small spot on it. For example: In English: Eye of the potato In Vietnamese: Mà ¡Ã‚ ºÃ‚ ¯t khoai tà ¢y (English-Vietnamese Dictionary, 1993, p.581) Moreover, the word mà ¡Ã‚ ºÃ‚ ¯t in Vietnamese is refer to many small and rounded-shaped things on the peel of many sorts of fruit and things. In contrast, the word eye in English is not refer to these cases. Look at the table below. Table 1: In English In Vietnamese None in English Mà ¡Ã‚ ºÃ‚ ¯t tre, mà ¡Ã‚ ºÃ‚ ¯t mà ­a, mà ¡Ã‚ ºÃ‚ ¯t lÆ °Ãƒ ¡Ã‚ »Ã¢â‚¬ ºi, mà ¡Ã‚ ºÃ‚ ¯t dà ¡Ã‚ »Ã‚ ©a, mà ¡Ã‚ ºÃ‚ ¯t xà ­ch, mà ¡Ã‚ ºÃ‚ ¯t rà ¡Ã‚ »Ã¢â‚¬ ¢, etc.. However, the word eye in English denote the eye-shaped spots on the tail of the peacock and piece of metal used together with a hook in order to fasten clothes. For example, Eye of the peacocks tail (Vocabulary, p.26), Hook and eye of the dress (Oxford Advanced Learners Dictionary, 1995, p.410) In English and Vietnamese, when we see into a persons eyes and the central position of the eyes when we see around, the words eye and mà ¡Ã‚ ºÃ‚ ¯t refer to the centre of the cyclone and wind blows. For example, in English: Eye of the storm, Eye of the wind while in Vietnamese: Mà ¡Ã‚ ºÃ‚ ¯t bà £o (English-Vietnamese Dictionary, 1993, p.581) Another interesting point is that the world becomes bright and clear when we open our eyes and see and when the sun rises and opens on a day, the world is also sheeny. Hence, the British calls the sun the eye of the day. Similarly, the British also calls the private eye when our eyes has function of observing others secretly to get information. However, Vietnamese has not these interesting features as in English. 4.3.2. Metaphors relating to nose in English and mÃ…Â ©i in Vietnamese First of all, the nose which is the front part pointing in shape so it used to refer to the front pointed part of an airplane. For instance, in English: He brought the aircrafts nose up and made a perfect landing, whereas in Vietnamese Anh ta là ¡i mÃ…Â ©i mà ¡y bay là ªn và   thà ¡Ã‚ »Ã‚ ±c hià ¡Ã‚ »Ã¢â‚¬ ¡n vià ¡Ã‚ »Ã¢â‚¬ ¡c hà ¡Ã‚ ºÃ‚ ¡ cà ¡nh hoà  n hà ¡Ã‚ ºÃ‚ £o (English-Vietnamese Dictionary, 1993, p.1140) Another interesting is that Vietnamese used the word mÃ…Â ©i in order to denote to part of some tools or objects. In contrast, the word nose in English is not used in such a way. To understand clearly about the lexemes nose and mÃ…Â ©i, the below table will be illustrate. Table 2: In English In Vietnamese nose of an airplane none in English nose of a car none in English mÃ…Â ©i mà ¡y bay mÃ…Â ©i Cà   Mau none in Vietnamese mÃ…Â ©i kim Especially, the word mÃ…Â ©i in Vietnamese is figuratively used to refer to the forward direction of the attack of the soldiers. But English does not share this interesting feature as in Vietnamese. 4.3.3. Metaphors relating to ear in English and tai in Vietnamese The ears are of organ of hearing, they are the small and curved parts that locate at the sides of the head. The two lexemes ear and tai in both languages are used in metaphors to denote to the parts of things which have the similar features. However, they are used to denote to do not the same in some cases. The table below will be illustrate. Table 3: In English In Vietnamese none in English none in English none in English ear of a corn ear of a newspaper ear of the jug tai nà ¡Ã‚ ºÃ‚ ¥m tai bà ¨o tai cà ¡Ã‚ »Ã¢â‚¬Ëœi xay none in Vietnamese none in Vietnamese tai bà ¬nh Ä‘Ã ¡Ã‚ »Ã‚ ±ng nÆ °Ãƒ ¡Ã‚ »Ã¢â‚¬ ºc In the above table, there are some similar in both languages in the way that the words referring the ear are used to denote to the small and curved part on the side of a container such as jug and cup. But the word tai in some cases Vietnamese is used to denote to the two parts on both sides of the mortar in the expression tai cà ¡Ã‚ »Ã¢â‚¬Ëœi xay. In contrast, the word ear in English is not used to share this. Similarly, the word tai in Vietnamese is used to denote to the bud of a mushroom while the word ear in English is not used to share it. However, in the same way, it is used to denote to the small part of a corn in the expression ear of a corn. Another interesting is that the word ear is used to denote to the minor and short piece of a newspaper in the expression ear of a newspaper but the equivalent do not exist in Vietnamese. Generally, there are some common and distinguished features in the metaphorical use of the words denoting the mouth between the English and Vietnamese. 4.3.4. Metaphors relating to mouth in English and mià ¡Ã‚ »Ã¢â‚¬ ¡ng in Vietnamese In both in English and Vietnamese, there are numerous common features in the metaphorical use of the words denoting the mouth. It can be seen that when we open the mouth, it can work as the passage for the nourishment or drink to go in. So, the word mouth and mià ¡Ã‚ »Ã¢â‚¬ ¡ng, in both languages, are used to refer to the open part of something especially containers through which we can place things in. For example, in English: A decorative pattern round the mouth of the bag. (Oxford Advanced Learners Dictionary, 1995, p.760) That is, the bag is one kind of containers and we place something in it through the open and front part of it called the mouth. Similarly, the word mià ¡Ã‚ »Ã¢â‚¬ ¡ng tà ºi in Vietnamese is equivalent to this case in English. However, the equivalents of the two words mouth and mià ¡Ã‚ »Ã¢â‚¬ ¡ng do not exist in both English and Vietnamese. For instance, the word mouth in English is used to denote to the open part of a cave or river, whereas the word mià ¡Ã‚ »Ã¢â‚¬ ¡ng in Vietnamese is used to denote to the open part of an injury. And here are some examples: Table 4: In English In Vietnamese none in English mouth of the river none in English mouth of the architect mouth of the box mià ¡Ã‚ »Ã¢â‚¬ ¡ng ăn none in Vietnamese mià ¡Ã‚ »Ã¢â‚¬ ¡ng và ¡Ã‚ ºÃ‚ ¿t thÆ °Ãƒâ€ Ã‚ ¡ng none in Vietnamese mià ¡Ã‚ »Ã¢â‚¬ ¡ng hà ¡Ã‚ »Ã¢â€ž ¢p In short, there are some similarities and differences in the use of the words denoting the mouth between the two languages. Results and discussion All in all, the discoveries about the similarities and differences in the metaphors relating to upper parts of human body has clearly demonstrated the common and distinguished features in the way in which English and Vietnamese think and view the world surrounding them. In both countries, people all comprehend parts of their body well in shape, position, function, etcà ¢Ã¢â€š ¬Ã‚ ¦and relate these features to features of things in the world to name them by utilizing the names of upper parts of the body. In the specific cases, however, they utilize a certain word about a part of human body to refer things are not always the same as they think and view the world differently. In addition, people in each nation have their own way and habitat of utilizing the language creatively so this prompts to the distinctions in the metaphors in the both languages. For these reason, the existence of similarities and differences in the metaphors relating to upper parts of human body in two languages are reasonable and understandable. Moreover, metaphors relating to upper parts of human body can help to create new meanings that enrich the vocabulary in two languages. Another interesting is that metaphor is one kind of personification (Nguyà ¡Ã‚ »Ã¢â‚¬ ¦n Văn Chià ¡Ã‚ ºÃ‚ ¿n, 1992) because everything in the world is not seen in but in the relationship with human beings. It means that things in the world are always found in the associative eye of people. I hoped that the findings about the basic metaphors relating to upper parts of human body in this study will help students not only to acquire these interesting and popular use of the words but also to motivate them in their further language study. Summary This study has provided a systematic and clear view on metaphors relating to upper parts of human body in English and Vietnamese. First and foremost, words denoting upper parts of human body are popularly used in metaphor in both languages. Secondly, the metaphors, in most cases, relating to them depend on the similar associations of their semantic features. The referents, however, they are used to refer in specific cases are not always similar. Last but not least, the more frequently the words are used in metaphors, the more similar features metaphors relating to them in English and Vietnamese share. If I have an opportunity in the future, my future research could be conducted to study the metaphorical use of the words denoting lower, medial and internal parts of human body and the different metaphorical use of the words referring human body parts when they function in other parts of speech such as verbs, adjectives, etc. I hope that this scope will become more various and meaningful and the reader will have a broader view about this interesting subject between the two languages. Implications The results of this study can help to suggest the following implications: In teaching English, understanding metaphors relating to some upper parts of human body can help student discover the connection between the metaphorical meaning and the literal meaning of the word to find the new meaning for themselves. As discussed above, there are many similarities and differences in the metaphorical use of words denoting some upper parts of human body between English and Vietnamese, hence the translators need to be aware of this in the process translation. That is, translators ought to keep away the word-for-word translation while translating these lexemes as they are differently utilized in each language, by people in each nation. References English: Barcelona, Antonio(2000).Metaphor and metonymy at the crossroads.Berlin and New York: Mouton de Gruyter. Crowther J. (1995).Oxford Advanced Learners Dictionary.Oxford University Press E. Finegan. Language: Its Structure and Use, 2nd ed. Harcourt Brace, 1994. Quang, Vo Dai(2003).Semantics.Vietnam National University, College of Foreign Languages. Hoa, Nguyen(2004).Understanding English Semantics.Vietnam National University, College of Foreign Language.

the miscibility of oil and water

the miscibility of oil and water Introduction: Colloids, of which lipids are usually found in foods in the form, produce stable homogenous state in a condition of a physical mix of different phases of matter. Colloids are important because of the existence in foods, the basis of digestion in human body and the application to the food processing. However, the one of the major concerns about colloids in food and nutrition is how to develop stable mixtures of immiscible lipids and aqueous substances. Considering the aforementioned concern, in the practical, the miscibility of oil and water was examined by making an emulsion which is a stable mix of water and oil and effect of an emulsifying agent, for example, egg yolk on emulsion was also examined. Moreover, a function of lipid involving heat transfer was examined. Objectives: The purpose of the practical is to Determine the miscibility of oil and water by making emulsions in different proportions of oil and water Examine the effect of a natural emulsifying agent as compared to the condition of part A Examine the weight, volume and texture change of prawn crackers through deep fat frying Method: All of the experiments were followed by the procedures listed on page 13 and 14 of Laboratory Manuals Guide 2014. Result: The observations are shown in the following: Determination of the miscibility of oil and water by making emulsions in different proportions of oil and water The tubes (numbered 1 to 7) which were filled with the mixture of different proportions of vegetable oil and tap water and the length of time they took in seconds for the majority (80% volume) of the two phases to clearly separate were shown in the following table. *( The vegetable oil was taken to measure the volume of a major phase) The effect of a natural emulsifying agent as compared to the condition of part A The tubes (numbered 1 to 7) which were filled with the mixture of different proportions of vegetable oil and tap water were added 10 drops of egg yolk solution and the length of time they took in seconds for the majority (80% volume) of the two phases to clearly separate were shown in the following table. #(The tube was added 10 drops of egg yolk solution) *( The vegetable oil was taken to measure the volume of a major phase) The weight, volume and texture change of prawn crackers through deep fat frying The weight, volume and texture of prawn cracker before and after deep fat frying at 180à ¢Ã¢â‚¬Å¾Ã†â€™ for 21 seconds for complete expansion of cracker and the change of its physical properties after the complete expansion of cracker were shown in the following table. # ( The answer was correct to 2 decimal places.) *( It was assumed that the shape of a single prawn cracker surface was a circle.) Discussion: Determination of the miscibility of oil and water by making emulsions in different proportions of oil and water According to the result, the greater proportion of oil contained in tube, the longer time was taken for reversion to the majority (80% volume) of the two phases to clearly separate. It meant the longer time duration for the stable mix of oil and water in homogenous state in all proportion of the mixture in tube that had higher proportion of oil and lower proportion of water. The effect of a natural emulsifying agent as compared to the condition of part A According to the result, the time for reversion to the majority (80% volume) of the two phases to clearly separate in each tube was consistently longer than that in part A when there was an addition of 10 drops of egg yolk solution in tubes that had the same mixture in part A. It meant the prolonged emulsion which was stable mix of oil and water in homogenous state in all proportion of the mixture in each tube. The reason was that egg yolk solution acted as a natural emulsifying agent in the process. The active component of emulsifying agent from egg yolk, lecithin facilitated the dispersion of oil as tiny droplets into another.[1][2] Lecithin covered the surface of the oil droplets and prevented the droplets from coalescing and forming continuous phase.[1] Thus, lecithin acted as a surfactant to lower the interfacial tension at the moment to stabilize the emulsion which was stable mix of oil and water in homogenous state in all proportion of the mixture for longer time. [3] However, non-polar oil molecules and polar water molecules repelled each other later. Since then, the molecules would assembly with other homogenous molecules to decrease the repulsion between molecules. Eventually, there was a separation of two phases. The weight and volume change of prawn crackers through deep fat frying In the practical, the deep fat frying was useful because it fried the prawn crackers very fast and the prawn crackers were not made excessively greasy.[4] The reason of frying the prawn crackers in very short time is the usage of hot fat, for example, oil for cooking. The nature of oil is lipid that can permit the rapid and efficient transfer of heat and can achieve high temperature. Therefore, deep frying can cook the prawn crackers very fast. Moreover, the reason of not making the prawn crackers excessively oily is that the moisture in food repels the oil. The hot oil heats the water within the food and steams the food. The oil cannot go opposite direction of the strong flow because the water vapour pushes the bubbles toward the surface.[6]Finally, oil penetration will become narrow to the outer surface. On the other hand, there is a volume increase in the crackers. The reason is that, during deep fat frying, the prawn crackers are heated and the water in the crackers vaporized into vapour. The vapour formation leads to the expansion of the structure of starch, which is the main ingredient of the crackers. Furthermore, there is an increase in weight in the crackers because of the addition of air into the space of foamed prawn crackers during deep fat frying. Reference: Emulsions and Emulsifiers, Cookingscienceguy.com http://www.cookingscienceguy.com/pages/wp-content/uploads/2012/07/Emulsions-and-Emulsifiers1.pdf Emulsion, Wikipedia 2014 http://en.wikipedia.org/wiki/Emulsion Surfactant, Wikipedia 2014 http://en.wikipedia.org/wiki/Surfactant Prawn cracker, Wikipedia 2014 http://en.wikipedia.org/wiki/Prawn_cracker Deep frying, Wikipedia 2014 http://en.wikipedia.org/wiki/Deep_frying#cite_note-1

Responses to Poems :: War Poems Poetry Literature Essays

Responses to Poems Poetry is known to stimulate powerful responses in readers. Examine your reactions to these poems. How do they make you feel and why? Analyse the link between the various techniques used by the poets and your personal response. Use detailed references to the poems to support your comments. Reactions: #1 Reader feels disturbed; unsettled, because (No more Hiroshimas) d and u poet speaks about relics of the attack that remind us people were the victims of these attacks, not just buildings or far-off governments or high-flown principles (The Day After) d and u reader does not know who is right and who is wrong-what should the Americans have done rather than cause so much suffering? Was there another way to end the war? Could the countries have worked something out? (Monuments of Hiroshima) u only was a 'wooden box' too much to ask for? We should give the victims of the attacks some more substantial monuments, something that respects their courage or at least their individuality-makes reader think (Ghosts, Fire, Water) d and u the reader almost feels scared, frightened of the ghosts, who are reaching out their hands and blaming us, and he/she wants to run away, or find some excuse for the bombings, but cannot reader also wants to deny that he/she ever stopped "loving others", but cannot These poems make the reader feel unsettled. In "No More Hiroshimas", the poet describes Hiroshima as "a town like any other//Ramshackle, muddy, noisy". This makes the reader feel bad, and wonder why, if Hiroshima was so ordinary, it had to be destroyed. It makes the reader question how random the attacks that day were, and how much was planned. The poet also speaks of relics of the attack with great vividness and descriptive language: "The bits of burnt clothing,//The stopped watches, the torn shirts.//The twisted buttons". These relics are all to do with people; i.e., they are clothes or shoes or jewellery. The poet uses this vibrant imagery to remind us people were the victims of these attacks, not just buildings or far-off governments or high-flown principles. The reader realizes how inhumane the attack on Hiroshimawas. In "The Day After", the reader feels uncertain because the poet has left him/her 'sitting on the fence', unsure of whom is right or wrong. Edward Lowbury describes Hiroshima's pain with such intensity one cannot help but feel for the people-yet he also tells the reader "every scar of it's their fault". #2 Reader feels sad, because (No more Hiroshimas) The bomb left an ordinary, run-of-the-mill town in pieces; killed its people, destroyed its beautiful landmarks, and above all, saw that Hiroshima would, in a Responses to Poems :: War Poems Poetry Literature Essays Responses to Poems Poetry is known to stimulate powerful responses in readers. Examine your reactions to these poems. How do they make you feel and why? Analyse the link between the various techniques used by the poets and your personal response. Use detailed references to the poems to support your comments. Reactions: #1 Reader feels disturbed; unsettled, because (No more Hiroshimas) d and u poet speaks about relics of the attack that remind us people were the victims of these attacks, not just buildings or far-off governments or high-flown principles (The Day After) d and u reader does not know who is right and who is wrong-what should the Americans have done rather than cause so much suffering? Was there another way to end the war? Could the countries have worked something out? (Monuments of Hiroshima) u only was a 'wooden box' too much to ask for? We should give the victims of the attacks some more substantial monuments, something that respects their courage or at least their individuality-makes reader think (Ghosts, Fire, Water) d and u the reader almost feels scared, frightened of the ghosts, who are reaching out their hands and blaming us, and he/she wants to run away, or find some excuse for the bombings, but cannot reader also wants to deny that he/she ever stopped "loving others", but cannot These poems make the reader feel unsettled. In "No More Hiroshimas", the poet describes Hiroshima as "a town like any other//Ramshackle, muddy, noisy". This makes the reader feel bad, and wonder why, if Hiroshima was so ordinary, it had to be destroyed. It makes the reader question how random the attacks that day were, and how much was planned. The poet also speaks of relics of the attack with great vividness and descriptive language: "The bits of burnt clothing,//The stopped watches, the torn shirts.//The twisted buttons". These relics are all to do with people; i.e., they are clothes or shoes or jewellery. The poet uses this vibrant imagery to remind us people were the victims of these attacks, not just buildings or far-off governments or high-flown principles. The reader realizes how inhumane the attack on Hiroshimawas. In "The Day After", the reader feels uncertain because the poet has left him/her 'sitting on the fence', unsure of whom is right or wrong. Edward Lowbury describes Hiroshima's pain with such intensity one cannot help but feel for the people-yet he also tells the reader "every scar of it's their fault". #2 Reader feels sad, because (No more Hiroshimas) The bomb left an ordinary, run-of-the-mill town in pieces; killed its people, destroyed its beautiful landmarks, and above all, saw that Hiroshima would, in a

LeBlanc’s Gender Criticism of Chopin’s The Awakening :: Chopin Awakening

LeBlanc’s Gender Criticism of Chopin’s The Awakening Tomorrow marks thirty years since the Roe vs. Wade decision that gave women a reproductive choice in America. The occasion reminds me that women are continuously struggling to attain and maintain various levels of freedom. Elizabeth LeBlanc’s gender criticism of The Awakening---a novel published before women acquired suffrage---highlights one such freedom: the freedom to live on one’s own terms. The discussion delineates how Kate Chopin’s tale of one woman’s â€Å"choices, actions and attitudes may be construed as the attempts of a woman trapped in a sexually (in)different world to reconstitute herself as lesbian† (241). LeBlanc clarifies that Edna is a â€Å"metaphorical lesbian† who â€Å"creates a narrative or textual space in which she interrogates accepted norms of textuality and sexuality and constitutes herself as subject† (238). The use of the word â€Å"trapped† connotes a state of being cornered, with few choices and at the mercy of someone else. At first, Edna does seem trapped to a drone existence of bourgeois Creole society. But once she was â€Å"initiat[ed] into the world of female love and ritual,† (247) she began â€Å"seeking fulfillment and selfhood† outside of marriage and motherhood (244). Her gravitation toward a woman-centered existence, outside of culturally defined spaces, is an act of self-reconstruction. For example, at the risk of damaging her reputation, she rejects the obligation of her social class to host ‘callers.’ This is a figurative loosening of the ties that bound her to a tradition of waiting for life to happen. She defies that tradition and, in doing so, restructures her existence as a woman. Edna progressively moves away from all-things-traditional, or culturally predefined, into a space all her own. As a metaphorical lesbian, she â€Å"engages in a variety of woman-identified practices that suggest but stop short of sexual encounters.† One such practice is finding solace in a woman who already lives on the margins of society, Mademoiselle Reisz, who LeBlanc suggests is the actual lesbian in this narrative. Edna, LeBlanc writes, â€Å"is drawn to [her] whenever she falls into despondency and hopelessness† because Reisz’s â€Å"music penetrated [Edna’s] whole being like an effulgence, warming and brightening the dark places of her soul† (Chopin 103). It is she, who describes herself as â€Å"captivated† by Edna, who â€Å"fosters in Edna a sense of the possibilities for joy and fulfillment outside the realm of male tradition and meaningless codes† (252). Edna learns not to define herself in relation to her familial attachme nts, such as mother or wife.

The rise of the labour party :: essays research papers

The rise o the labour party was due to many factors.Factors such as the movement of people from the countryside to cities which changed the economic structure of britain and also changed the social structure and this led to the need for political change. The need for political change to help the working class people who were living in poverty which had been highlighted by booth and rownatree who surveyed LOndon an york two of englands major cities .Better education led to the realisation that the two existing political parties were not suitable for the working class' needs .All were factors which conrtibuted to the rise of the labour party . The british goverment was run mainly by rich aristocrats because working class people could not afford to become MPs but in 1911 they introdiced payment for MPs which let the working class represent themselves in their constituencies in parliament either the liberal or conservative parties .Although this had happened the rich aristocracy still believed that they knew best when dealing with the poor even though they did nothing to help the poor .This attitude was based partly on the principle of laissez fair which meant little help was given to the poor and the little help that was given was harsh like the poor houses .These factors needed to be changed and the only way was through political change this also lead to the rise of the labour party . Another reason for the rise of the labour party was the failure of the 1832 act which granted the vote to small buisiness men , financiers and entreprenuers of the industrial revolution but ignored the organised sections of working class.Although the 1832 act failed to grant working class people the vote the 1867 , 1872 and 1884 acts gave the vote to more working class people , although this had happened the new voters did not have a party to represent them .These problems also helped the rise of the labour party through the necessity of of a party to represent the working class . The skilled working class organised themselves into model unions which protected their members intrests this showed that through organisation the rich could be forced the relive some of the bad conditions .The growth of the new unions and also their sucess like the match girls and dockers showed that even the poorest working class people could win against the upper class and this ledd to the potential of the same being acheived on political terms .

Performance Appraisal Research Proposal Essays and Term Papers

The Impact of Workplace Absenteeism on Organizational Performance Introduction Many organizations recognized the employees’ performances. Performances expected coming from the employees are affected by their participation and being present in their roles and responsibilities. However, manages are forced to find an ideal remedy in the habitual tardiness or absenteeism of the employees. This is because, the organizations realized an unprofitable investment if there is any unscheduled absents.Furthermore, there is a reduction of the total productivity of the manpower that might affect the entire operation of the business. Background of study Absenteeism is the result of the different employee behaviors. Most of the workers are experiencing high stress or improperly compensated that reflects in their absences (McLaughlin Young Group, 2007). Statement of the problem The cost of absenteeism is greater when lost productivity, temporary labor and dissatisfied customers are considered. Almost all the employees have their absences more than five times per year and are coming from different sectors (McLean, 2005). The growing numbers of employees having the same problems on attendance will manifests in their ability to contribute in the total growth of their own career and in the organization. Leaders believe that if they did not create a significant solution to this problem, more and more employees will do the same as it is became part of theorganizational culture. However, what are the real-life impacts of workplace absenteeism on the organizational performance?Literature Review Absenteeism occurs when the employees are not present at work when they are scheduled to be there. It can be divided into voluntary or involuntary absenteeism. Involuntary absence is viewed to be beyond the employee’s immediate control; legitimate reasons like personal illness, accidents or family emergencies. Voluntary absence is under the direct control of the employee which can o ften be traced back to other factors such as a poor work environment, job dissatisfaction and other issues.If such absences become excessive, they can have a seriously adverse impact on a company’s operations and, ultimately, its profitability (Pillay, 2009). From the previous surveys, the experts discovered that absenteeism results most often from health and personal reasons, but the fact is that only about a third of absences are caused by personal illness. The survey shows that more than half of unscheduled absences are justified by family issues, personal needs, stress and an entitlement mentality (McLean, 2005).If all of the reasons in the absences of the employees are on thehealth issues, therefore, the absenteeism can be linked in the stress they gathered in the workplace. The occupational stress is one of the most significant workplace health hazards. The prolonged exposure of an employee to certainjob demands can lead to a variety of pathological outcomes that can be both short- and long-term effects on their emotional health such as emotional distress, depression and anxiety. Other employees might experience the various difficulties in family, financial, or physical health.All of the work-related stresses or problems that the employees can experience might result in their attendance. The negative effects of the increase in employee absence are their poor performances (McLaughlin Young Group, 2007). Objectives of the study The aim of the study is to identify the existence of absenteeism that can draw a link towards its impact on the organization and the employee’s performance. In order to achieve this aim, there are three objectives that should be considered.First is to identify the cause of the workplace absenteeism. Second is to find out the common type of workplace absenteeism. Third is to evaluate the costs that inherent in the workplace absenteeism and how they impact on the organizational performance. And fourth is to establish the mechanism for curbing the workplace absenteeism. Methodology The suggested method that can be use in the study is the use of survey and interview. In the first phase of the study, the survey will be conducted on the employees through the use of questionnaires.The material is in a Likert Scale form in which gives the details to the researcher/s on the perception of the employees on absenteeism and their behavior in their attendances. On the second part of the study, the interview will be conducted on the managers and/or supervisors, and even the HR manager, who can assess the behavior of the employees in their attendance and performance. Through the interview, the researcher/s can analyze the appropriate actions for the employees who are creating the trends of absenteeism and recognize the effectiveness of their mechanism to reduce the absenteeism in their workplace.

Creative Technology entry in the US market. Political factors that can affect its operations Essay

Introduction There are various political factors that can affect the operation of the Creative Technology in the US market.   First the company will be required to comply with the various government regulations that affect the pricing and the entire production process. The company also needs to comply with the various tax systems that are present in the American economy ( Donici, Maha, Ignat & Maha,2012).   In addition the company is also required to comply with the various trading agreement of the companies that operate in the industry. The US government is also known to have to have minimum intervention on the business which will in turn help to ensure that the business is able to achieve its objective (Shaw, 2007).   The political stability currently enjoyed by the US government will also play a critical role in helping to ensure the company achieves its strategic growth objective in the US market. Domestic approach that might change Building a strong brand The company need first ensure that it concentrate on building a strong brand in the US market. Though building a strong brand the company can therefore be able to achieve to capture the interest of the consumer and therefore ensure the company achieves its strategic growth objectives. According to Ryan & Jones (2012) building a strong brand can help to create the necessary emotional connections with the target consumers. Most importantly building a strong brand will help the company to compete with some of the companies that are leading in the sale of the earphone in the US market. Adopting online sales and marketing Online sales and marketing is current becoming one of the most important factors that helps to ensure that various business survive in US domestic market ( Donici et al.,2012). There is therefore need for the company to adopt the online sales and marking strategies in order to ensure it reaches its target consumers. In this case the company needs to set up a website that has an accurate reflection of the company goals and objectives. Reference Ryan, D., & Jones, C. (2012). Understanding digital marketing: Marketing strategies for engaging the digital generation. Philadelphia, PA: Kogan Page. DONICI, A., MAHA, A., IGNAT, I., & MAHA, L. (2012). E-Commerce across United States of America: Amazon.com. Economy Transdisciplinarity Cognition, 15(1), 252-258. Shaw, S. (2007). Airline marketing and management. Aldershot: Ashgate.

Choice Theories and How They Relate To Crime Essay

Choice Theories are a rational choice that actors act upon because of the thoughts and feelings they have. It is an immediate instinct to do what’s needed for your immediate survival at the time. Also Known as a personal conscious choice. Rational people think that the act will benefit them more than cause harm to themselves. They do not know if it will cause harm to anyone else around them but honestly they normally do not care. Criminals are a great group of people whom commit these acts. They feel that they are restrained and that their choices are constricted. They use this as a last and sometimes only resort. Criminals are seen as inherently anit-social. This gives the criminals a sense of control, power, and in their minds gives them an alternative career. For example look at drug dealers. They live their lives selling drugs not because they enjoy doing it and disobeying the law but because they can work for two hours and they can make more money than I do in two weeks working 40+ hours. They love quick easy money and over look the consequences. The only way to stop this major crime rate and help keep our justice system a little more organized and not so stressful is to make the cost of crime so high that no rational human will commit the crime. All of this does not go for a criminal whom sits down and thinks of the cost/benefit portion of things. A choice theory to some is simply nothing other than a resort.